Introduction:
Originally crafted as a guide to assist in setting up follower ad campaigns on X (formerly Twitter), this post takes an unexpected turn as X discontinues this advertising method, despite its reported $100 million annual revenue. This shift prompts us to delve into alternative strategies for follower growth on the platform.
Why the Change Matters:
The cessation of Twitter follower ad campaigns on X means that users like us can no longer utilize paid advertising for follower acquisition. Instead, followers must now be drawn in through organic and promoted posts, prompting us to rethink our approach to expanding our audience.
Benefits of Growing Followers on X:
Recognizing the importance of follower growth on X is crucial for us. The post outlines seven tangible business benefits, ranging from enhanced brand awareness to effective promotion.
Twitter’s Transformation into X:
Elon Musk’s acquisition of Twitter in October 2022 led to significant changes, including a rebranding to X in July 2023. Despite the alterations, the platform’s importance in the social media landscape continues to grow, underscoring the need for us to expand our followers.
Alternatives to Follower Ad Campaigns:
With the absence of Twitter follower ad campaigns, the post explores alternative paid options on X:
-Engagement Campaigns: Optimizing for post engagements can indirectly lead to follower growth.
-Conversions Campaigns: While primarily for ROI tracking, conversion campaigns can include a follow request on the thank-you page.
-Video Views Campaigns: Using videos to drive engagement and including a call to action for followers.
-Reach Campaigns: Focused on maximizing post visibility, resulting in potential follower growth.
The Post as the Foundation of X Ads Campaigns:
Emphasizes that the basic building block of any X Ads campaign is the Post. The Post Composer offers a fast, easy, and streamlined way for us to create, duplicate, and edit our Posts. Following a simple workflow, we can name our ads, add post copy, and select the media format to drive people on X toward our marketing goals.
Conclusion:
Although X has discontinued follower ad campaigns, the post concludes that follower growth can still be achieved through creative approaches within other campaign types. Emphasizing the long-term advantage, the focus shifts from cost-per-follower metrics to broader objectives like lead and customer acquisition. As users navigate this evolving landscape, we’re encouraged to adapt and explore new avenues for engagement on X.
